Project
Illustration
ILLUSTRATION FOR MOBILE APPLICATION
First annual city festival "The Edge of the City"
CUSTOMER:
The Union of Moscow Restaurateurs and the Fund for Assistance to People with Experience of Homelessness "Wind".
PROJECT OBJECTIVES:
To illustrate an application with a map where you can choose a place — an architectural monument and a nearby street food outlet,
and listen to audio about the building, street food and people’s personal experiences.
TARGET AUDIENCE:
1. Age: 16 to 55 years old
2. Interest: history of the city, curiosity
3. sociable, love to walk, excursions
4. Like to eat good and fast food
5. Not indifferent to the problems of other people and FOR charity
SEARCHING FOR AN IDEA AND METAPHOR
COUNTER REFERENCE:
1. Do not portray people with experience of homelessness as helpless
2. Angry because they are going through a difficult time in their lives
3. Alcoholics, because they have nothing else to enjoy in life besides drinking
4. Digging in the garbage because they have nowhere else to get food
STEREOTYPING TECHNIQUE
COLORS
READY-MADE ILLUSTRATIONS
MENU SCREEN ANIMATION
1. The first to roll out from the right is a crumpled sheet (map);
2. Then, simultaneously fly out the left and right grouped objects (trees and a tent), as soon as they stand in place - left or top drop flags between these objects ( flags can also be made movable)
3. On the right pops up a geo-icon ( depending on the jump - the shadow changes. Decreases - distances/increases - approaches)
4 And the last line crawls out and stands on the position (between the trees and the tent).
5. Final stage: The objects have come to their places - the composition is assembled
